9 Best Shopify Retargeting Apps in 2025

Boost sales with shopify retargeting app! Display targeted ads to past website visitors, reminding them of viewed products and increasing conversions.

What are Shopify retargeting apps?

Shopify retargeting app is a tool that helps online stores show targeted ads to people who have visited their website before. It reminds these visitors about the products they viewed, encouraging them to come back and make a purchase.

How do Shopify retargeting apps work or function?

The Shopify retargeting app works by tracking visitors to your online store and displaying targeted ads to them on other websites and social media platforms. It uses cookies to collect data on user behavior and interests, allowing you to create personalized ads that are more likely to convert. This helps to increase brand awareness, drive traffic back to your store, and ultimately boost sales.

Benefits of Shopify retargeting apps

  • Increased conversion rates: The Shopify retargeting app helps to re-engage potential customers who have shown interest in your products or visited your website, increasing the chances of them making a purchase.
  • Cost-effective advertising: By targeting specific audiences who have already shown interest in your brand, the app allows you to optimize your advertising budget and focus on those who are more likely to convert, resulting in a higher return on investment.
  • Personalized marketing: The app enables you to create personalized ads and messages tailored to each customer's preferences and behavior, enhancing the customer experience and increasing the likelihood of them returning to your store.
  • Improved brand visibility: By consistently reminding potential customers about your brand through retargeting ads, the app helps to keep your brand top-of-mind, increasing brand awareness and visibility in a crowded online marketplace.

How we curated this list

We conducted extensive research to identify a wide range of software options within each category. This involved exploring online resources, industry publications, software directories, and user reviews. Please note that the pricing and features mentioned here are subject to change. We recommend you to visit the product website for the latest information before making a decision.

AdRoll Marketing Platform

Developer: AdRoll

Product Description

AdRoll Retargeting is a Shopify app that personalizes ads, targets specific audiences, and optimizes campaigns for maximum ROI.

Pros and Cons

  • AdRoll Retargeting allows users to easily create and manage retargeting campaigns on multiple platforms, including Facebook, Instagram, and the web.
  • The app provides advanced targeting options, allowing users to reach specific audiences based on their browsing behavior, demographics, and interests.
  • AdRoll Retargeting offers dynamic ads that can be personalized based on the user's previous interactions with the website, increasing the chances of conversion.
  • The app provides detailed analytics and reporting, allowing users to track the performance of their campaigns and make data-driven decisions to optimize their retargeting efforts.
  • Limited customization options for ad design and targeting.
  • Some users have reported difficulties with the app's integration and setup process.
  • The app's pricing structure may not be suitable for small businesses with limited budgets.
  • The reporting and analytics features could be more comprehensive and user-friendly.

Pricing plan

  • Essentials: $9/month
  • Growth: $19/month
  • Scale: $39/month
  • Enterprise: $/month

Ako Retargeting Facebook Ads

Developer: Akohub

Product Description

Ako Retargeting is a Shopify app that boosts sales by retargeting website visitors with personalized ads and dynamic product showcases.

Pros and Cons

  • Ako Retargeting is a powerful app that helps businesses increase their sales by retargeting potential customers who have shown interest in their products.
  • The app offers a user-friendly interface, making it easy for businesses to set up and manage their retargeting campaigns.
  • With Ako Retargeting, businesses can create personalized ads that are tailored to each individual customer, increasing the chances of conversion.
  • The app provides detailed analytics and reports, allowing businesses to track the performance of their retargeting campaigns and make data-driven decisions.
  • Limited customization options for retargeting campaigns.
  • Some users have reported difficulties in setting up and integrating the app with their Shopify store.
  • The app's pricing structure may not be suitable for small businesses with limited budgets.
  • The app lacks advanced analytics and reporting features for tracking campaign performance.

Pricing plan

  • Starter: $0/month
  • Basic: $19/month
  • Pro: $49/month
  • Enterprise: $/month

Carts Guru Automated Marketing

Developer: Carts Guru

Product Description

Cartsguru is a marketing automation platform that optimizes customer engagement and boosts sales through personalized campaigns and real-time analytics.

Pros and Cons

  • Cart abandonment recovery: The app helps recover lost sales by automatically sending personalized emails and SMS reminders to customers who have abandoned their carts.
  • Multichannel marketing: It allows businesses to reach customers through various channels, including email, SMS, Facebook Messenger, and more, increasing the chances of conversion.
  • Advanced segmentation: The app provides advanced segmentation capabilities, allowing businesses to target specific customer groups with tailored messages and offers.
  • Real-time analytics: It offers real-time analytics and reporting, providing businesses with valuable insights into customer behavior and campaign performance.
  • Limited integration options with other platforms.
  • Some users may find the pricing plans to be expensive.
  • The user interface can be overwhelming for beginners.
  • The app lacks advanced customization features for personalized marketing campaigns.

Pricing plan

  • Starter: $49/month
  • Growth: $149/month
  • Pro: $299/month
  • Enterprise: $/month

Dynamic Retargeting Ads

Developer: Rontar Group OU

Product Description

Rontar's Dynamic Retargeting app for Shopify creates personalized ads to retarget website visitors, optimizing campaigns for better results.

Pros and Cons

  • Increases conversion rates by displaying personalized ads to potential customers who have previously visited the store.
  • Offers a wide range of ad formats, including dynamic product ads, carousel ads, and personalized banners.
  • Provides advanced targeting options, allowing users to reach specific audiences based on their behavior, interests, and demographics.
  • Offers real-time analytics and reporting, allowing users to track the performance of their retargeting campaigns and make data-driven decisions.
  • Limited platform compatibility: The app is only available for Shopify users, limiting its accessibility for businesses using other e-commerce platforms.
  • High pricing: The app's pricing structure may be considered expensive for small businesses or those on a tight budget.
  • Limited customization options: Users may find the app's customization options to be limited, restricting their ability to tailor retargeting campaigns to their specific needs.
  • Potential learning curve: Some users may find it challenging to navigate and fully utilize all the features and functionalities of the app, requiring additional time and effort for onboarding and training.

Pricing plan

  • Starter: $0/month
  • Basic: $29/month
  • Advanced: $99/month
  • Enterprise: $/month

FREE Traffic & Easy Ads

Developer: sixads

Product Description

Sixads is a Shopify app that boosts online store traffic and sales with automated advertising on Google, Facebook, and Instagram.

Pros and Cons

  • Easy to use and set up
  • Provides targeted advertising to increase traffic and sales
  • Offers a wide range of ad formats and placements
  • Allows for customization and control over ad campaigns
  • Limited customization options for ad designs.
  • Some users have reported difficulties in setting up the app.
  • The free plan has limited features and may not be sufficient for larger businesses.
  • The app may not be compatible with all Shopify themes.

Pricing plan

  • Free: $0/month
  • Basic: $9.99/month
  • Advanced: $19.99/month
  • Pro: $29.99/month

Justuno

Developer: Justuno

Product Description

Justuno Social Email Leads is a Shopify app that captures email leads through social media with customizable pop-ups and A/B testing.

Pros and Cons

  • Easy to use and user-friendly interface
  • Offers a variety of customizable pop-up templates
  • Integrates seamlessly with popular email marketing platforms
  • Provides advanced targeting and segmentation options for personalized campaigns
  • Limited customization options for pop-ups and forms.
  • Some users may find the pricing plans to be on the higher side.
  • Integration with certain email marketing platforms may be limited.
  • The app may require some technical knowledge to fully utilize its features.

Pricing plan

  • Free: $0/month
  • Basic: $29/month
  • Plus: $49/month
  • Pro: $99/month
  • Enterprise: $/month

OptiMonk

Developer: OptiMonk

Product Description

Optimonk is a powerful tool that can boost Shopify sales through the use of exit-intent popups, retargeting, A/B testing, personalized messages, and advanced targeting.

Pros and Cons

  • Easy to use and user-friendly interface
  • Offers a wide range of customizable templates and designs
  • Provides advanced targeting and segmentation options for personalized campaigns
  • Offers real-time analytics and A/B testing for optimizing conversion rates
  • Limited customization options for pop-ups and templates.
  • Some users may find the pricing plans to be on the higher side.
  • The app may not be suitable for businesses with complex targeting requirements.
  • Integration with certain third-party apps and platforms may be limited.

Pricing plan

  • Starter: $29/month
  • Essential: $79/month
  • Growth: $199/month
  • Pro: $399/month
  • Enterprise: $/month

ReConvert Upsell & Cross Sell

Developer: ReConvert 💵

Product Description

Increase sales with ReConvert Upsell & Cross Sell, a Shopify app offering personalized post-purchase upsells and cross-sells. Customize offers, track performance, and enhance customer experience.

Pros and Cons

  • Easy to use and set up
  • Offers customizable upsell and cross-sell offers
  • Helps increase average order value
  • Provides detailed analytics and reports
  • Limited customization options for upsell and cross-sell offers.
  • The app lacks integration with popular email marketing platforms.
  • Some users have reported occasional glitches and technical issues.
  • The pricing structure may not be suitable for small businesses with limited budgets.

Pricing plan

  • Starter: $0/month
  • Basic: $9.99/month
  • Pro: $19.99/month
  • Unlimited: $29.99/month