20 Best Shopify Marketing Automation Apps in 2024

Unlock the potential of a shopify marketing automation app. Simplify marketing tasks, personalize emails, run targeted ads, and analyze customer behavior.

What are Shopify marketing automation apps?

A Shopify marketing automation app is a tool that helps online store owners automate their marketing tasks. It can send personalized emails to customers, create targeted advertising campaigns, and track customer behavior. This saves time and helps businesses reach their customers more effectively.

How do Shopify marketing automation apps work or function?

Shopify marketing automation apps automate various marketing tasks on the Shopify platform. They use triggers and actions to perform actions like sending personalized emails, creating targeted ads, and managing social media campaigns. These apps analyze customer behavior, segment audiences, and send automated messages based on predefined rules. By streamlining marketing processes, they help businesses save time and effort while improving customer engagement and driving sales.

Benefits of Shopify marketing automation apps

  • Increased efficiency: A Shopify marketing automation app can streamline your marketing efforts by automating repetitive tasks such as email campaigns, social media posts, and customer segmentation. This saves you time and allows you to focus on other important aspects of your business.
  • Personalized customer experience: With automation, you can create personalized marketing campaigns based on customer behavior and preferences. This helps to build stronger relationships with your customers and increases the chances of repeat purchases.
  • Improved targeting and segmentation: The app allows you to segment your customer base based on various criteria such as purchase history, demographics, and browsing behavior. This enables you to send targeted messages to specific customer groups, resulting in higher conversion rates.
  • Data-driven decision making: By tracking and analyzing customer data, the app provides valuable insights into your marketing efforts. This allows you to make data-driven decisions and optimize your campaigns for better results.

How we curated this list

We conducted extensive research to identify a wide range of software options within each category. This involved exploring online resources, industry publications, software directories, and user reviews. Please note that the pricing and features mentioned here are subject to change. We recommend you to visit the product website for the latest information before making a decision.

AC Email Marketing Automation

Developer: ActiveCampaign

Product Description

ActiveCampaign is a powerful marketing automation platform with email marketing, CRM, SMS marketing, and advanced analytics capabilities.

Pros and Cons

  • Seamless integration with Shopify platform
  • Advanced automation features for targeted marketing campaigns
  • Robust email marketing capabilities with customizable templates
  • Comprehensive customer segmentation options for personalized messaging
  • Limited integration options with other platforms.
  • Steep learning curve for beginners.
  • Some users have reported occasional glitches and bugs.
  • Higher pricing plans may be expensive for small businesses.

Pricing plan

  • Lite: $9/month
  • Plus: $49/month
  • Professional: $129/month
  • Enterprise: $/month

AWeber Email by Combidesk

Developer: Combidesk

Product Description

AWeber is an email marketing app for Shopify that automates campaigns, segments subscribers, and analyzes performance.

Pros and Cons

  • Easy integration with Shopify platform
  • Provides a wide range of email marketing features
  • Offers customizable email templates
  • Allows for automated email campaigns
  • Limited integration options with other platforms and apps.
  • Some users may find the pricing plans to be on the higher side.
  • The user interface can be overwhelming for beginners.
  • The automation features may not be as advanced compared to other email marketing apps.

Pricing plan

  • Lite: $19/month
  • Pro: $29/month
  • Pro+: $49/month
  • Enterprise: $/month

Carts Guru Automated Marketing

Developer: Carts Guru

Product Description

Cartsguru is a marketing automation platform that optimizes customer engagement and boosts sales through personalized campaigns and real-time analytics.

Pros and Cons

  • Cart abandonment recovery: The app helps recover lost sales by automatically sending personalized emails and SMS reminders to customers who have abandoned their carts.
  • Multichannel marketing: It allows businesses to reach customers through various channels, including email, SMS, Facebook Messenger, and more, increasing the chances of conversion.
  • Advanced segmentation: The app provides advanced segmentation capabilities, allowing businesses to target specific customer groups with tailored messages and offers.
  • Real-time analytics: It offers real-time analytics and reporting, providing businesses with valuable insights into customer behavior and campaign performance.
  • Limited integration options with other platforms.
  • Some users may find the pricing plans to be expensive.
  • The user interface can be overwhelming for beginners.
  • The app lacks advanced customization features for personalized marketing campaigns.

Pricing plan

  • Starter: $49/month
  • Growth: $149/month
  • Pro: $299/month
  • Enterprise: $/month

CM Commerce Email Marketing

Developer: CMC Campaign Monitor

Product Description

CM Commerce is a Shopify email marketing app that boosts sales and customer loyalty with automated campaigns, reviews, cart recovery, segmentation, and personalized templates.

Pros and Cons

  • Easy integration with Shopify platform
  • Provides a seamless mobile shopping experience for customers
  • Offers customizable push notifications to engage with customers
  • Allows for personalized product recommendations to increase sales
  • Limited customization options for the app's design and layout.
  • Some users may find the pricing plans to be on the higher side.
  • The app may not be suitable for businesses with complex product catalogs.
  • Integration with certain third-party apps and platforms may be limited.

Pricing plan

  • Starter: $0/month
  • Basic: $9.99/month
  • Pro: $29.99/month
  • Premium: $59.99/month
  • Enterprise: $/month

Consistent Cart ‑ Abandon Cart

Developer: CartKit

Product Description

Consistent Cart is a Shopify app that reduces cart abandonment by syncing customer carts and sending reminders.

Pros and Cons

  • Seamless integration with Shopify platform
  • Automatically syncs customer carts across multiple devices
  • Reduces cart abandonment and increases conversion rates
  • Provides a personalized shopping experience for customers
  • Limited customization options for the appearance of the cart widget.
  • Some users have reported occasional syncing issues between devices.
  • The app may not be compatible with certain themes or plugins.
  • The free version of the app has limited features and requires an upgrade for full functionality.

Pricing plan

  • Free: $0/month
  • Basic: $9.99/month
  • Pro: $19.99/month
  • Plus: $29.99/month

Justuno

Developer: Justuno

Product Description

Justuno Social Email Leads is a Shopify app that captures email leads through social media with customizable pop-ups and A/B testing.

Pros and Cons

  • Easy to use and user-friendly interface
  • Offers a variety of customizable pop-up templates
  • Integrates seamlessly with popular email marketing platforms
  • Provides advanced targeting and segmentation options for personalized campaigns
  • Limited customization options for pop-ups and forms.
  • Some users may find the pricing plans to be on the higher side.
  • Integration with certain email marketing platforms may be limited.
  • The app may require some technical knowledge to fully utilize its features.

Pricing plan

  • Free: $0/month
  • Basic: $29/month
  • Plus: $49/month
  • Pro: $99/month
  • Enterprise: $/month

Klaviyo

Developer: Klaviyo

Product Description

Klaviyo is the ultimate email marketing platform for Shopify stores. It boosts sales and engagement with automated campaigns, personalized content, and advanced analytics.

Pros and Cons

  • Easy to use and user-friendly interface
  • Offers a wide range of email marketing features and tools
  • Provides advanced segmentation and targeting options
  • Integrates seamlessly with Shopify for efficient and effective email marketing campaigns
  • Limited customization options for email templates.
  • Steep learning curve for beginners.
  • Some users have reported occasional glitches or technical issues.
  • Higher pricing plans may be expensive for small businesses.

Pricing plan

  • Free: $0/month
  • Starter: $20/month
  • Basic: $25/month
  • Pro: $45/month
  • Enterprise: $/month

LoyaltyLion

Developer: LoyaltyLion

Product Description

LoyaltyLion boosts customer loyalty and engagement by offering points, referrals, VIP tiers, and customizable programs. Additionally, it provides valuable customer insights.

Pros and Cons

  • Easy to set up and integrate with Shopify stores
  • Offers a wide range of customizable loyalty programs and rewards
  • Provides detailed analytics and insights to track customer behavior and engagement
  • Allows for seamless integration with other marketing tools and platforms
  • Limited customization options for the loyalty program's design and branding.
  • The app's pricing structure may not be suitable for small businesses with limited budgets.
  • Some users have reported difficulties with integrating the app with their existing Shopify store.
  • The app lacks certain advanced features, such as referral programs or tiered loyalty rewards.

Pricing plan

  • Starter: $0/month
  • Growth: $159/month
  • Professional: $399/month
  • Enterprise: $/month

Mailchimp

Developer: Mailchimp

Product Description

Mailchimp is a marketing platform that automates and personalizes marketing campaigns through targeted emails. It also offers Shopify integration, detailed analytics, customizable templates, and A/B testing.

Pros and Cons

  • Seamless integration with Shopify platform
  • Easy to use and navigate interface
  • Provides a wide range of email marketing features
  • Offers customizable email templates for personalized campaigns
  • Limited customization options for email templates.
  • Some users have reported difficulties with integrating the app with their existing Shopify store.
  • The free plan has limited features and is only suitable for small businesses with a small subscriber list.
  • The app's interface can be overwhelming for beginners, requiring a learning curve to navigate effectively.

Pricing plan

  • Free: $0/month
  • Essentials: $9.99/month
  • Standard: $14.99/month
  • Premium: $299/month

Mailmodo

Developer: Mailmodo

Product Description

Mailmodo is a complete email marketing platform that drives sales with interactive, actionable emails. It enables you to grow your Shopify revenue in half the time with email gamification, prebuilt automation, and smart segmentation, powered by Mailmodo AI.

Pros and Cons

  • Gamify emails with interactivity to boost purchase, reviews, etc. inside email
  • Set up automations with pre built flows & segments based on Shopify data
  • Scale email campaigns with AI-powered email editor
  • Design responsive emails in minutes
  • Track and analyze revenue driven by email campaigns
  • Integration with certain third-party apps may be limited.
  • The app may not be suitable for businesses with complex email marketing needs.

Pricing plan

  • Free trial: $0/month
  • Lite: $39/month
  • Pro: $79/month
  • Max: $159/month

Omnisend Email Marketing & SMS

Developer: Omnisend

Product Description

Omnisend is an email marketing automation platform for Shopify stores that offers personalized campaigns, automation workflows, SMS integration, and detailed analytics.

Pros and Cons

  • Omnisend offers a wide range of email marketing features, including automation, segmentation, and personalization, allowing businesses to create targeted and effective email campaigns.
  • The app integrates seamlessly with Shopify, making it easy for users to sync their customer data and track their email marketing performance directly from their Shopify dashboard.
  • Omnisend provides pre-built email templates and a drag-and-drop editor, making it simple for users to create professional and visually appealing emails without any coding knowledge.
  • The app offers advanced reporting and analytics, allowing users to track the success of their email campaigns, measure engagement, and make data-driven decisions to optimize their marketing strategies.
  • Limited customization options for email templates.
  • Some users have reported occasional glitches and technical issues.
  • The pricing plans may be expensive for small businesses with limited budgets.
  • The app lacks advanced segmentation features for more targeted marketing campaigns.

Pricing plan

  • Free: $0/month
  • Standard: $16/month
  • Pro: $99/month
  • Enterprise: $/month

OptinMonster

Developer: OptinMonster

Product Description

OptinMonster is a lead generation software for Shopify stores, helping convert visitors into subscribers, customers, and sales with exit-intent popups and A/B testing.

Pros and Cons

  • OptinMonster is a powerful lead generation tool that helps businesses convert website visitors into subscribers and customers.
  • It offers a wide range of customizable opt-in forms, including pop-ups, slide-ins, floating bars, and more, allowing businesses to capture leads effectively.
  • The app provides advanced targeting and segmentation options, enabling businesses to display personalized offers and messages to specific audiences, increasing the chances of conversion.
  • OptinMonster integrates seamlessly with popular email marketing services, CRM platforms, and other tools, making it easy to manage and nurture leads.
  • Limited customization options for pop-up forms.
  • Some users may find the pricing plans to be expensive.
  • Integration with certain email marketing platforms may be limited.
  • The learning curve for beginners may be steep.

Pricing plan

  • Basic: $9/month
  • Plus: $19/month
  • Pro: $29/month
  • Growth: $49/month
  • Platinum: $99/month

PostPilot Postcard Marketing

Developer: PostPilot

Product Description

PostPilot is a Shopify app that automates personalized post-purchase email campaigns, increasing customer engagement and loyalty.

Pros and Cons

  • Easy to use interface for creating and sending personalized postcards to customers
  • Offers a variety of customizable templates and designs to choose from
  • Provides the ability to schedule postcards to be sent at specific times or triggered by certain events
  • Integrates seamlessly with Shopify, allowing for automatic syncing of customer data and order information.
  • Limited customization options for email templates.
  • No integration with other popular email marketing platforms.
  • Some users have reported occasional glitches and technical issues.
  • The pricing structure may not be suitable for small businesses with limited budgets.

Pricing plan

  • Starter: $29/month
  • Growth: $79/month
  • Scale: $199/month
  • Enterprise: $/month

Postscript SMS Marketing

Developer: Postscript

Product Description

Postscript is a Shopify app that automates SMS campaigns, segments customers, sends personalized messages, captures phone numbers, and tracks campaign performance.

Pros and Cons

  • Easy to use and set up
  • Allows for personalized and targeted SMS marketing campaigns
  • Provides real-time analytics and reporting
  • Integrates seamlessly with Shopify
  • Limited integration options with other marketing platforms.
  • No built-in analytics or reporting features.
  • Higher pricing plans may be expensive for small businesses.
  • Some users may find the interface slightly complex to navigate initially.

Pricing plan

  • Starter: $0/month
  • Growth: $100/month
  • Scale: $300/month
  • Enterprise: $/month

Privy

Developer: Privy Operations

Product Description

Privy is a Shopify app that boosts sales by growing email lists with pop-ups, automated campaigns, and analytics.

Pros and Cons

  • Privy is a powerful app that helps businesses grow their email list and increase sales.
  • It offers a wide range of customizable pop-ups and forms to capture visitor's attention and collect their email addresses.
  • The app integrates seamlessly with Shopify, making it easy to set up and manage campaigns.
  • Privy provides advanced targeting and segmentation options, allowing businesses to deliver personalized messages to specific audiences.
  • Limited customization options for pop-ups and email templates.
  • Some users have reported occasional glitches and technical issues.
  • The free version has limited features and functionality.
  • The app may not be suitable for businesses with complex marketing automation needs.

Pricing plan

  • Free: $0/month
  • Essential: $20/month
  • Growth: $35/month
  • Business: $65/month
  • Enterprise: $/month

PushOwl Web Push Notifications

Developer: PushOwl

Product Description

PushOwl is a Shopify app that sends personalized push notifications, including abandoned cart recovery and product recommendations.

Pros and Cons

  • PushOwl allows businesses to send push notifications to their customers, increasing engagement and driving more sales.
  • The app offers a user-friendly interface, making it easy for businesses to set up and manage their push notification campaigns.
  • PushOwl provides advanced targeting options, allowing businesses to send personalized notifications based on customer behavior and preferences.
  • The app offers real-time analytics and reporting, giving businesses valuable insights into the effectiveness of their push notification campaigns.
  • Limited customization options for push notifications.
  • Some users may find the pricing plans to be expensive.
  • The app may not be suitable for businesses with a small customer base.
  • The interface can be overwhelming for beginners.

Pricing plan

  • Starter: $0/month
  • Growth: $19/month
  • Pro: $49/month
  • Enterprise: $/month

ReConvert Upsell & Cross Sell

Developer: ReConvert 💵

Product Description

Increase sales with ReConvert Upsell & Cross Sell, a Shopify app offering personalized post-purchase upsells and cross-sells. Customize offers, track performance, and enhance customer experience.

Pros and Cons

  • Easy to use and set up
  • Offers customizable upsell and cross-sell offers
  • Helps increase average order value
  • Provides detailed analytics and reports
  • Limited customization options for upsell and cross-sell offers.
  • The app lacks integration with popular email marketing platforms.
  • Some users have reported occasional glitches and technical issues.
  • The pricing structure may not be suitable for small businesses with limited budgets.

Pricing plan

  • Starter: $0/month
  • Basic: $9.99/month
  • Pro: $19.99/month
  • Unlimited: $29.99/month

SMSBump

Developer: SMSBump Ltd

Product Description

SMSBump is a Shopify app that automates personalized SMS marketing campaigns, recovers abandoned carts, and increases customer engagement.

Pros and Cons

  • Easy to use and user-friendly interface
  • Offers a wide range of SMS marketing features
  • Provides customizable templates for personalized messages
  • Allows for automated SMS campaigns for efficient marketing
  • Limited customization options for SMS templates.
  • No option to schedule recurring SMS campaigns.
  • Some users have reported occasional delays in SMS delivery.
  • The app lacks integration with popular social media platforms for cross-channel marketing.

Pricing plan

  • Starter: $0/month
  • Growth: $19/month
  • Pro: $49/month
  • Enterprise: $/month

Springbot Marketing Automation

Developer: Springbot

Product Description

Springbot is a marketing automation platform for Shopify stores, driving revenue and increasing customer engagement through email campaigns, social media advertising, and personalized recommendations.

Pros and Cons

  • Springbot offers a comprehensive suite of marketing automation tools for Shopify stores.
  • It provides personalized email marketing campaigns to engage customers and drive sales.
  • The app offers advanced segmentation capabilities to target specific customer groups with tailored messages.
  • Springbot integrates with various social media platforms, allowing users to easily manage and track their social media marketing efforts.
  • Limited customization options for email templates.
  • Some users may find the pricing plans to be on the higher side.
  • Integration with certain third-party apps may be limited.
  • The learning curve for beginners may be steep.

Pricing plan

  • Basic: $499/month
  • Pro: $999/month
  • Enterprise: $/month

Tidio Live Chat

Developer: TIDIO LLC

Product Description

Tidio Chat is a live chat app for Shopify stores, offering real-time communication and automated messages for businesses.

Pros and Cons

  • Easy to install and set up on Shopify store
  • Provides real-time chat support for customers
  • Offers customizable chat widget to match store's branding
  • Allows for automated responses and chatbots to handle customer inquiries
  • Limited customization options for the chat widget's appearance and design.
  • The free version of the app has limited features and functionality.
  • Some users have reported occasional glitches and technical issues with the app.
  • The app may not be suitable for larger businesses with high customer support demands.

Pricing plan

  • Free: $0/month
  • Chat: $15/month
  • Communicator: $15/month
  • Chat + Email: $15/month
  • Chat + Email + Messenger: $15/month
  • Chat + Email + Messenger + Bots: $15/month