How to Retain WooCommerce Customers with Smart Email Marketing Tactics?

Email marketing is beyond a source to generate leads; it is also an effective way to retain your existing customers. There are multiple email marketing tactics to tackle your decreasing customer retention and satisfaction rates. 

Email marketing has always been the most reliable source to manage the hard part of owning a WooCommerce store and that is to grow customer engagement and sales. 

Email marketing helps in growing your customer base through varying marketing tactics that offer some plus points for the customers and to your WooCommerce store, of course. 

Dive deep into the details of this blog to find out how email marketing tactics lead to a better customer retention rate for your WooCommerce store.

Why Prioritize Customer Retention?

If you are still confused about why customer retention is crucial for your WooCommerce store, then you need to dig into the details. 

Some of the reasons you need to prioritize customer retention are:

Increased Profits: A retained customer is a result of satisfactory services you are providing for a longer period. This makes your customers buy often from your store instead of exploring other options. This retention rate eventually boosts your profits, as retaining a customer is more cost-effective than generating new customers. 

Brand Loyalty: A WooCommerce store with customers involved with purchasing consistently for a longer period is more trustworthy. The aspects adding to brand loyalty include customer retention rates at the top of the list. 

Upselling Opportunities: Loyal and retained customers are more likely to explore your product pages and look for further available products. With this search from your customers, the opportunities to upsell increase. 

7 Ways To Retain Customers Through Email Marketing

Email marketing brings you multiple benefits if it is done the right way. The right way is the smart way and here are some smart ways to retain your WooCommerce customers. 

• User Segmentation

Segmenting customers based on their purchase behavior, personal preferences, and similar aspects can help retain customers. By segmenting, you can send customized emails catering to their custom needs. With this segmentation, the emails sent to your customers will be more relevant and useful. 

The more useful and relevant an email is, the more your customers will engage and interact. You will be more targeted and aligned with your email marketing campaigns and the results you receive will always be fruitful. 

• Communicate Product Value

Keeping updated about your existing and upcoming products is one of the best strategies to retain your customers. One of the ways to do so is by adding a WooCommerce product enquiry on your site. With these enquiry forms, you not only keep your existing customers updated about product value but also get the opportunity to grow your email list.

New website visitors can share their email details through these enquiry forms to get details about the products that they are interested in. The information collected this way helps online businesses boost user engagement and traffic.

• Ask For Referrals

Sending emails to your customers and offering them discounts and coupon codes for each referral could work. Your customers stay loyal as long as you are caring for them and offering them some benefits. Offer discounts and send coupon codes through emails, but do not forget to get something in return for these discounts. 

 Offer these discounts to your existing customers upon sharing your products within their circle. So, with each referral, the user gets a discount. Similarly, you can expand your customer reach through these referrals and word of mouth.

• Ask For Feedbacks

A happy customer is there to stay and you need to care for what makes them happy. After offering your services to your customers, send them emails to get their feedback. You must be thinking that sending feedback emails may annoy the customers. But it depends on how you structure the email.

Share links through your emails to let your customers share their experiences. When the customers get an opportunity to share the experiences they had on your site and what could be improved, they feel valued and happy. 

• Automate the Email Marketing Process

Managing a WooCommerce store is no less than a herculean job, and every minute counts. With such busy schedules, answering your customer queries and questions through email becomes tough. Forgetting to offer your support back to your customers through these emails results in poor customer support, which is why they may never return to your site. 

By using tools and apps to automate your email marketing process, you can dodge the issues that arise due to your failure to offer requested support to your customers. 

• Make The Customers Feel Valued

Treat your customers like they are the most significant part of your WooCommerce store and your online existence. Your customers expect royalty from your end and you must oblige.  Sending a thank-you note or a welcome note to your customer each time they buy something or visit your site makes them feel valued. 

This respect offered to your customers makes them stay for long and consider you for future purchases. This marketing tactic is one of the most followed ones to maximize customer satisfaction and retention. 

• Cart Abandonment Emails

Cart abandonment rates are not always a result of uninterested buyers or buyers who are not satisfied with your products. However, cart abandonment rates increase when the distractions around the buyer increase during the buying process. These buyers may forget to proceed to the checkout process due to distractions. In such situations, email marketing works.

Sending your customers email notifications about their abandoned carts and the link to the cart does the magic for you. The customer is happy to receive such gentle reminders from your end, which makes them consider you for future purchases. 

What’s Your Take On Retaining Your Customers?

If retaining your customers and building customer loyalty is challenging for you, then you need to work on some impactful email marketing tactics. The first step is to grow your email list. 

Add elements on your WooCommerce site like enquiry forms, etc., to get the customer emails for future purposes. So, implement these strategies and grow your WooCommerce store with increased customer loyalty and trust.

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